InFluxum – In The Flow! The Logo Short Story

It’s #BrandTuesday! From this month, I will discipline myself to blog one post a day. And on Tuesdays I will take some updates related to what goes on with my “brands”. And maybe conversations about brands in general. What could be better than to tell a little story about the logotype for my new venturing in the name of InFluxum! First out – a brand is not a logotype. It is far more wider than so. But it is a symbolic reflection about what the brand “stands for”. Thus, of importance. What is seen, is a carp, a Koi Fish,…